Allure: 14th and 15th Week in Review

Happy Mother's Day!  I am celebrating today with my two-year-old son Joey and I'm writing this as we sit on the couch sharing coffee (chocolate milk) out of my brand spanking new World's Best Mommy mug.  It's the little things, people! On to the week's review!  2 weeks, actually.  Last week I didn't post a Review because I was enjoying a mini vacation in Santa Cruz to ring in my 30th and my husband's 40th.  But a lot of wedding work has happened in the last two hasn't all been fun and games!  Here's a peek into the Allure world, what I've been up to and what has been making an impact in this awesome industry:

1.  Obama supports same sex marriage!  Here is my post from Wednesday, with links to the articles I read, and the historic interview video.  This monumental announcement gets double time on the Allure blog.  I know President Obama's official support will mean more weddings, equality and acceptance.  I'm looking forward to a greater shift in this direction and I'm feeling proud and optimistic!

2.  The Power of Pinterest.  I posted about the Sprinkle Wedding Cake that has been making the rounds on Pinterest and to my surprise, that post is my most popular blog post yet!  Pinterest is changing the social media scene at a crazy rate.  More and more brides are pinning away and the site is connecting vendors from all over the world.  The Sprinkle Cake, for example, was made by Birchgrove Bakery in Vermont and it is inspiring brides, moms and bakers EVERYWHERE...the picture is spreading like wild fire!  So, while I have been on the Pinterest train for a while now, I am realizing that I need to focus even more of my social marketing energy on the site.  If you aren't already following me on Pinterest, please do!

3.  Kaella--my illustrious assistant, guest blogger and partner in crime.  Kaella Wilson has finished her Wedding Planning Certification course!  This 5 month program has been keeping Kaella's plate full as she continued to grow her own business, Kaella Lynn Events, and post beautiful Inspiration Boards for this blog as a guest contributor.  Since Kaella and I met last summer, we have been working side by side--I shared experience and knowledge as a wedding planner, and Kaella helped me with branding and social marketing.  She assisted me on wedding days, we partnered up on a styled shoot, and we enjoyed industry events together representing Allure.  Now, since the certification course is over, Kaella will be focused on her own business and we'll continue to collaborate and support each other.  I'm proud of Kaella for completing the course (with flying colors, no doubt) and I'm excited about what's to come!

4.  Iliana Morton, Photographer.  I met Iliana this week to welcome her to the Bay Area and get to know her a little.  She just moved here from San Diego and having moved recently myself, I know how daunting the task of networking in a new place can be.  I was happy to meet Iliana and I hope we can work together this year, or next!

5.  The Dress Right Now.  Remember that time I said I need to focus more on Pinterest and it's impact on social marketing for Allure...well, this week offered a great opportunity!  Kate Middleton wowed the world again in a stunning dress.  This time, it was a vibrant teal number by Jenny Packham.  It fit her like a dream, the delicate lace back...gorgeous.  Kate continues to secure her position as fashion icon.  I pinned this dress as soon as I saw it on Pinterest.  It's blowing up!  I think a dress like this in ivory would be a perfect wedding dress, but I LOVE it in teal for brides too! 

Well, that's it for this Review!  I have lots of work to do this upcoming week--proposals for 2013 (yikes!), and floor plans for my June and July weddings.  Time flies!



Green and White Inspiration

Yes, St. Patty's day is only a week away, but I wasn't even thinking of it when I first started collecting imagery for today's post.  Just a happy chance.  I was walking my pup, Simba, today and was captured by how vivid the greenery is right now.  Maybe it's the short alternate doses of rain and sun we've been getting, but everything is so green.  I just had to create a board around it.  Set against white, green looks exceptionally fresh for Spring.  And, of course, I just had to throw a nod to St. Patty's day with this fabulous Irish San Francisco trolly.  Are you feeling lucky yet?

Top: Tablescape, Trolly, Hanky

Middle: Men's Shoe, Bridesmaid's skirts

Bottom: Artichoke, Stationary, Cake




Allure: 6th Week in Review

This week flew by!  I can't even believe it is March already!  I was busy with lots of following up, lots of flower and vintage inspiration research and LOTS of proposal drafting. I sent them out like a mama bird pushes her babies out of the nest...I hope that some of them come back to me! Here's a little of what kept this wedding planning mama busy this week:

1.  Flowers Flowers Flowers:  I feel like I am up to my eyes in flowers right now.  Working on the design concepts for two of my couples now, I am constantly adding flowers and information to my lists and pinboards.  Also, I am helping a friend out with the flowers for her wedding at the end of this month and this week the basic plan for this friend-job changed drastically.  I was juggling ideas, research, contact, and budget for these flowers and I learned so much in the process.  I also met a new vendor friend!  Yo, from Array of Flowers, was an amazing contact to make.  His tiny shop is literally across the street from my house and he creates beautiful arrangements in addiction to selling wholesale flowers to businesses like Allure.  I know I will be working with Yo on future projects (so knowledgeable, so helpful!).  And I will also be heading to Yo for my own flowers.  I'm going in today, actually!  I need some hydrangeas on my kitchen table stat.

2.  Office Hours.  I feel like I am working all the time...I have a 2 year old and I have a babysitter that comes once a week to help.  In the 4 hours that she is with Joey, I swear I do a full day's work.  The to-do list I have to catch up on by the time she gets here every week is daunting, to say the least.  Between my son, my husband, my house, my know the rant...I have very little time for anything!  I love my wedding work, I love the business that I am able to have and still be a 'stay-at-home' mom, and I am proud of what I have going on.  But I am on my computer until 2am most nights and weekends don't mean anything anymore.  So I have decided to try to maintain a better balance.  I need to set boundaries for myself and for my clients.  If they see that I am emailing them a response at 2am, I'm afraid they will think I am always available to them, which just isn't possible.  (Or fair, or right, or sane!)  Every profession has 'office' hours in some respect, mine does too!  I just don't adhere to them because I think I can't justify having set office hours since I am working on things all day long...but not 'full time'.  I'm a full time mom, doing my best to do it all.  The only person who can always get a hold of me 'after hours' is Joey.  So, New Allure Hours: 8am-10pm, Monday-Saturday.  Ha!  See, I'm trying, ok?

3.  Styled Shoot!  Allure is teaming up with Kaella Lynn Events and Meg Perotti for a styled shoot.  My first one to produce and coordinate!  My first one to be a part of at all!  I'm super excited about this...Kaella and I have been teasing you for a while about our big 'project' coming up and this is it.  Details are still top secret, but I can tell you it is going to be bright and beautiful and inspiring.  Not just in the pretty details and fun ideas, but also in it's inherent message.  It's been a lot of work to come up with it and set it up, and Kaella is working hard on the styling and design.  I'm so happy with everyone involved.  I can't wait to do it (mid March) and I super duper can't wait to see the final product of Meg's!

Preppy Picnic Inspiration Board

Christy and I are working on a fun project over the next couple of months, and I've been gathering inspiration to come up with the overall design concept.  So here's a sneak peak of what's to come!  It's all the way preppy, bright and gingham.  Can you guess what we are working on?


Top: Stationary, Floral

Middle: Cake, Fabric

Bottom: Croquet, Picnic, Suit



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Red + Cream = Valentine Dream

Valentine's Day is just around the corner... the perfect excuse to finally create a board inspired by this gorgeous red faux fur coat.  What a great look for a bride, right?! It's been sitting in my files for a while now, just waiting for this lovely opportunity.  Paired with cream, the duo walk a fine line between sultry and sweet.  Aren't we all a bit of both anyway?

Top: Bride, Suitecase, Cake

Middle: Tablescape, Bridesmaid, Invitations

Bottom: Matches, Favors, Tomato dish

Joie de vivre!



Banana + Mint Inspiration Board

Today I wanted to put a twist on traditional color combo, yellow and green.  By muting the usual tones to banana and mint shades, we end up with a look that is a bit retro, a little vintage, yet still a very modern via the unexpected usage, i.e. mint dishware, banana bound books, and a nontraditional bridal gown.  What do you think? Any other color combo's you'd like to see twisted?

Top: Bouquet and Books, Plate

Middle: Bedroom, Invitations

Bottom: Shoes, Bridal Dress, Typewriter

Joie de Vivre!



Kaella Lynn featured on Style Me Pretty

Today marks a BIG milestone in my event designing and planning career. I'm thrilled to announce my first feature on Style Me Pretty! This wedding styled shoot was especially fun because it was inspired by my love of interior design. Joining forces with brilliant San Francisco based photographer, Edyta Szyszlo, we pulled together an amazing team of talented Bay Area vendors to bring our vision to life. Emerald, gray and gold with patterns galore, we had fun adding layer upon layer of detail to this shoot. Thank you team. Thank you SMP! Thank you Christy for being so supportive! Click here for the entire Style Me Pretty feature with design details and a complete vendor list.