Allure: 10th and 11th Week in Review

Hi!  I took a week off from blogging because my family and I flew to the East Coast on short notice last week, so I have lots to share now!  Getting home and trying to catch up has been hectic, but in a good way!  I'm so excited about what's coming up and everything I am looking forward to sharing with you! 1.  Another Video!  I just saw the rough cut of my new video--I am over the moon about how it turned out!  My friend (and former groom), Sean Basaman, produced it for me and it's about my support for gay marriage.  I am in the process of figuring out what to do with it next...it'll definitely be posted on my website and blog, plus my Wedding Wire storefront.  I'll keep you posted and make an announcement when it's up!

2.  Haute Bride.  Kaella and I met up with our friend Julie Jones of Encore Bridal this week to stop by the new Haute Bride studio in Los Gatos and to meet Lindsie Jones--the owner and designer.  The store itself is beautiful and the dresses and accessories are just beyond.  I wanted to put every single cuff on.  I loved all the bling!  I'm looking forward to the opening night party to officially welcome Haute Bride to the South Bay! Kaella, Lindsie, Julie, Me!  (See?  I need a cuff!)

3.  Unveiled at the Rengstorff House.  I am happy to be a part of this year's Unveiled Event at my favorite Victorian house venue!  On April 21, I will be there with my friend Krista Lynch by my side, manning a pretty pink Allure table.  Hopefully, we'll get to talk to lots of engaged couples and book another wedding at the venue!  Krista, a super talented photographer, and I will be offering a discount to couples that book us both--hooray for collaboration!

So that's my week!  I have been busy---I have a weddings coming up soon, and fall weddings I am doing lots of research and brainstorming for now.  I'm booking meetings every week with vendors and venues and meeting new friends in the industry right and left!  I feel grateful to be doing what I love, but I think I need a little help doing it!  I will be looking for a new day-of assistant very soon...if you are interested, or know someone who is, please let me know!

Happy Easter, everyone!  If you missed Kaella's Easter inspiration board this week...here it is.  I love the pastel macaroons--pretty and delicious!

 

Allure: 8th Week in Review

This was a very productive week!  I spent the rainy days inside working, or at coffee shops working, or on Pinterest 'working' when I needed a break from the work!  Let's start with Pinterest...

1. Pinterest.  I Love Pinterest.  It's an online personal organiztion tool, it's a website to collect pictures with links of things you love, it's fashion, blogs you like to visit, home decor, project ideas, recipes, how-to's...whatever you want to 'pin' onto your 'boards', you do!  For wedding planning/inspiration/DIY it's a daily go-to.  I have boards for current clients, and I show prospective clients my Weddings of My Beautiful Clients board at every first meeting.  Pinterest is time-consuming because it is addictive, not because it is hard to figure out.  And it's time saving, because I don't need to bring individual portfolios to meetings to show clients.  I can do a lot of research and collecting on Pinterest, then send my clients the link to their board.  If you are anything like me, you have had a large spiral notebook at some point in your life, filled with pages torn out of magazines---inspirational sayings and articles, pretty pictures, lists of random ideas or goals...my pinterest account is that beat up spiral notebook.  Except way more organized and less likely to get lost.

2.  New promotional video.  This week, I shot the interview part of the short video my friend Sean Basaman is producing for me.  (Sean Basaman's business website is under construction--but here's a link to his wedding that I planned!)  Sean is an excellent producer and director.  He has been the field producer for Dancing with the Stars, so he knew how to work with a diva like me.  Just kidding.  He didn't know.  Kidding!  I'm not a diva.  Really.  Anyway, we are doing this video to share my commitment to gay rights and marriage equality.  It's a commitment Sean and I share and one that is very important to Allure's mission as a small business.  Shooting the interview was really fun, and I can't wait to share the final product!  It's a project that is also tied into the styled shoot Kaella and I are doing next week with Meg Perotti.  Hint hint...!
Allure Video.1
Here's the first video I did for Allure.  On my youtube channel.

3.  2012 Weddings.  This past week, I booked a few weddings and spent time organizing as I prep to start the actual planning work.  Like I've said before...it feels like a lot more work to get weddings than to do weddings sometimes.  I'm about to start a lot more doing!  Here are a few of the venues I'll be working at this year...Rengstorff House in Mountain View, Fort Mason in San Francisco (pic below), St Gregory's and the Presidio Social Club in San Francisco, and the Marin Art and Garden Center.  And in two weeks, I'll be at Tilden Park in Berkeley to help set up a reception for dear friends!

      Gotta go!  I have work to do!

Green and White Inspiration

Yes, St. Patty's day is only a week away, but I wasn't even thinking of it when I first started collecting imagery for today's post.  Just a happy chance.  I was walking my pup, Simba, today and was captured by how vivid the greenery is right now.  Maybe it's the short alternate doses of rain and sun we've been getting, but everything is so green.  I just had to create a board around it.  Set against white, green looks exceptionally fresh for Spring.  And, of course, I just had to throw a nod to St. Patty's day with this fabulous Irish San Francisco trolly.  Are you feeling lucky yet?

Top: Tablescape, Trolly, Hanky

Middle: Men's Shoe, Bridesmaid's skirts

Bottom: Artichoke, Stationary, Cake

Cheers!

Kaella

@kaellalynn

Allure: 6th Week in Review

This week flew by!  I can't even believe it is March already!  I was busy with lots of following up, lots of flower and vintage inspiration research and LOTS of proposal drafting. I sent them out like a mama bird pushes her babies out of the nest...I hope that some of them come back to me! Here's a little of what kept this wedding planning mama busy this week:

1.  Flowers Flowers Flowers:  I feel like I am up to my eyes in flowers right now.  Working on the design concepts for two of my couples now, I am constantly adding flowers and information to my lists and pinboards.  Also, I am helping a friend out with the flowers for her wedding at the end of this month and this week the basic plan for this friend-job changed drastically.  I was juggling ideas, research, contact, and budget for these flowers and I learned so much in the process.  I also met a new vendor friend!  Yo, from Array of Flowers, was an amazing contact to make.  His tiny shop is literally across the street from my house and he creates beautiful arrangements in addiction to selling wholesale flowers to businesses like Allure.  I know I will be working with Yo on future projects (so knowledgeable, so helpful!).  And I will also be heading to Yo for my own flowers.  I'm going in today, actually!  I need some hydrangeas on my kitchen table stat.

2.  Office Hours.  I feel like I am working all the time...I have a 2 year old and I have a babysitter that comes once a week to help.  In the 4 hours that she is with Joey, I swear I do a full day's work.  The to-do list I have to catch up on by the time she gets here every week is daunting, to say the least.  Between my son, my husband, my house, my work...you know the rant...I have very little time for anything!  I love my wedding work, I love the business that I am able to have and still be a 'stay-at-home' mom, and I am proud of what I have going on.  But I am on my computer until 2am most nights and weekends don't mean anything anymore.  So I have decided to try to maintain a better balance.  I need to set boundaries for myself and for my clients.  If they see that I am emailing them a response at 2am, I'm afraid they will think I am always available to them, which just isn't possible.  (Or fair, or right, or sane!)  Every profession has 'office' hours in some respect, mine does too!  I just don't adhere to them because I think I can't justify having set office hours since I am working on things all day long...but not 'full time'.  I'm a full time mom, doing my best to do it all.  The only person who can always get a hold of me 'after hours' is Joey.  So, New Allure Hours: 8am-10pm, Monday-Saturday.  Ha!  See, I'm trying, ok?

3.  Styled Shoot!  Allure is teaming up with Kaella Lynn Events and Meg Perotti for a styled shoot.  My first one to produce and coordinate!  My first one to be a part of at all!  I'm super excited about this...Kaella and I have been teasing you for a while about our big 'project' coming up and this is it.  Details are still top secret, but I can tell you it is going to be bright and beautiful and inspiring.  Not just in the pretty details and fun ideas, but also in it's inherent message.  It's been a lot of work to come up with it and set it up, and Kaella is working hard on the styling and design.  I'm so happy with everyone involved.  I can't wait to do it (mid March) and I super duper can't wait to see the final product of Meg's!

Preppy Picnic Inspiration Board

Christy and I are working on a fun project over the next couple of months, and I've been gathering inspiration to come up with the overall design concept.  So here's a sneak peak of what's to come!  It's all the way preppy, bright and gingham.  Can you guess what we are working on?

 

Top: Stationary, Floral

Middle: Cake, Fabric

Bottom: Croquet, Picnic, Suit

Cheers!

Kaella

follow @kaellalynn

Allure: 3rd Week in Review

Another week down!  I felt so productive this last week, and then I look at my current to-do list and everything that was crossed off was immediately replaced by another item!  Like pushing a rock up a hill, this momtrepreneurship thing, I tell ya!  But I love it.  The mom part, the business part... I feel very grateful to be living the dream!  Now if only I got paid for the laundry and dishes... I'm getting off track.  This week in review...Allure!  That's what I'm supposed to be writing about!  Allure!  We were busy bees, as usual.  Here are the highlights:

1.  Invitations.  I am on the hunt for the perfect invitations for my clients K and AJ.  We are working with a modest (normal) budget and the colors are sage green and white/cream.  The ordered the cutest save-the-dates, and now I want to find them a more elegant but still unique invitation suite that incorporates their color scheme, and trees or birds in someway.  Maybe a nest?  Too 'baby'?  I'll know it when I see it.  I've probably logged three hours already on this adventure and I won't stop til I find a couple great options for my great couple! 2.  Kalani Germono.  I needed an amazing hair and makeup stylist for a client and I found a gem.  Kalani Germono.  She has a name I'll always remember!  Anyway, talking to Kalani on the phone makes you want to be her best friend.  Her yelp reviews are incredible, her work is to-die, and her prices are ridiculous.  Don't tell her I said that last part.  Ridiculous in good way.  I mean, I'm scheduling myself an updo just for kicks because I want to look fabulous for a day and CAN!  Hair and Makeup always surprises my brides--it's more expensive than they would guess and often, it's cost-prohibitive.  I get it, I understand why, but it's also so refreshing to know that some people are doing great work and aren't charging so much for it that I can't pass them on to my brides.  My glowing referral of Kalani to my client landed her a trial run for hair and makeup!  I couldn't be more excited to have connected with Kalani and I am so confident my bride will like her too, which is a great feeling.

3.  Wedding Wire.  Allure is officially open for business on WeddingWire.com.  Notice the bottom of our right-hand column on this very blog...a link to our vendor endorsements on WeddingWire.com!  What do you think?  Too much for a sidebar?  Let me know, I need opinions before I hound Kaella for one and present myself in an authoritative light!  Just kidding, she knows I need her design eye...Kaella, what do you think? Anyway...being on WeddingWire is very exciting.  Allure is now represented on all of these wedding search engines: WeddingWire.com, ProjectWedding.com, MarthaStewartWeddings.com, Brides.com, Weddingbee.com.   It's a place for reviews, endorsements, pictures and our VIDEO!  This video is a promo I shot with my friend Martin Rosetti, of Fill in the Blank Media, a few months ago.  It will be on the Allure website soon, but is up on my WeddingWire profile now!  Work your magic, WeddingWire! 

 

Allure: Week in Review!

Hiya!  Happy Sunday!  Today I am going to post about this week.  And every Sunday, I am going to do the same thing--an Allure recap of sorts.  The 2012 ball is rolling now and as we start working, I'd like to share our adventures!  Each week is different, that's why I love this job.  A post at the end of the week will be a chance for me to reflect on the work done and recharge for the work ahead.  I envision the posts will be about where we were, who we met, what's inspiring us, and what weddings we are currently working on.  I'm looking forward to sharing!

This Week in Review: 1.  Cake Plate in downtown Napa.  Kaella and I met Paige Smith at The Lab Event on January 14th.  We totally hit it off and planned a visit to see Paige at her gorgeous clothing and accessory store in Napa.  We aren't exactly sure how we will collaborate, but all parties involved hope we do soon!  We'll start the brainstorming off with the fabulous private "shopping parties" that Cake Plate has been known to throw.  Shopping...engagement parties...brides...there's gotta be something in there, right?

2.  Calistoga Ranch.  Allure has been on Calistoga Ranch's preferred vendor list now for a few years, I'm proud to say.  I have planned weddings there before, with Michelle Martinez (the owner of Allure), and I very much look forward to working there again in 2012.  It was really fun to head back up to the resort with Kaella to meet with Mike Moran, the director of sales and marketing there.  The property is simply gorgeous.  The experience of staying at Calistoga Ranch, or having a wedding there, is one of pure luxury -- nestled in wild, beautiful nature.  When I win the lottery, I will definitely book a personal stay.  Until then, I will work for clients getting married there.  And very happily! check out this wine cave--dinner reception inside!!

3.  The Clement Monterey.  Kaella and I drove out to Cannery Row the day after our wine country trip to Napa and Calistoga.  Lots of driving in two days, but totally worth it.  We went to the Clement to visit Nicole Lisane, the new catering sales manager there and old friend of Allure's.  She isn't old, of course!  She and Michelle have been friends for many years and along with 3 other wedding planners in SF, called themselves the Fab 5.  Nicole showed us the hotel and Kaella and I briefly discussed moving in.  (It could never work, how would our husbands eat dinner?)  Right in the heart of one of my favorite little towns, Monterey, this hotel is new and pristine and it smells like a beach and there are fireplaces everywhere and they give you fresh chocolate truffles just for walking through.  I fell in love with it.  And with Nicole!  She was so gracious to take time out and show us around...and Allure is on the Clement's preferred vendors list too...very exciting!

Hope you enjoyed our first Week in Review!  I enjoyed writing it.  I can't promise every post will be this long, but this was a big week for us!  And it's fitting that I would start this new installment after a big week!

In other news--I am almost finished unpacking and I don't need my gps to find my house anymore.  Next week will be filled with lots of research, inspiration hunting and referrals for my newest clients, Kate and AJ.  I'll keep you posted! (Literally.)

photo from calistogaranch.com