Hey. I’m Michelle. I've been doing this a long time and I love it! 

Just thought I'd throw that out there. "About" pages can be a bit boring.

Thanks for reading and let me know if I can help.

Congratulations on your engagement!

Michelle D. Martinez, Certified Wedding Consultant

Michelle D. Martinez, Certified Wedding Consultant

Enough about me, let’s talk about you...
What do you think of me?
— CC Bloom, Beaches (the movie)

Education / Certification

I am a Certified Wedding Consultant (CWC). I attended The San Francisco State University, College of Extended Learning. I obtained my certification in 2002 and started Allure right away.

In addition to coordinating weddings, I teach a Wedding Planning Business Course at my alma mater. The San Francisco State University, College of Extended Learning.  


I have been working in the Events Industry for over 18 years.

At 16 years old, I was immersed in the family business assisting my father in running his limousine service after school and weekends.

I worked in a handful of hotels in the San Francisco Bay Area in various capacities including Assistant to the General Manager, Sales, Marketing and Convention Services.

During the dot-com boom in San Francisco, I worked as an Executive Assistant to the President and then as Facilities Manager where I planned events and after a merger facilitated the move of 500+ employees to a larger office building.

West Coast / East Coast

I was born and raised in  the San Francisco Bay Area. Since 2011, I have lived in Boston, Massachusetts. I travel between Boston and San Francisco for weddings. 

Tid Bits

I am bi-coastal. My family and I live in Boston and also spend many months a year in San Francisco. I travel back and forth for weddings and I love doing it.

I have 2 children. Santiago is 10 and he’s obsessed with Minecraft. Francesca is 8 and she’s obsessed with creating art.

I am a Certified Yoga Instructor. It's a good counter-balance to being a Wedding Consultant.

I am creator, producer and co-host of a Podcast. Check it out. It's Called The Big Wedding Planning Podcast. Listen, Learn, Plan that wedding! You might even laugh a little. Best of all? It's free!

I’m a Sagittarius. If Astrology is important to you, then that’s a useful piece of info.

I studied Musical Theatre and acting for quite a few years when I was younger. I always thought I would be a famous singer and actress when I grew up. There’s still time!